LUX Magical Spell | Bold and Beautiful

A woman’s fragrance tells more about her than her handwriting.”

Do you agree? I personally, agree because the scent of the fragrance defines who you are. Few weeks ago, I had a bold and beautiful makeover by Lux team, and when I say “bold and beautiful”, be prepared to be amazed.

Lux is an iconic beauty brand, and their recent media event desires to inspire women to step out of their comfort zone, explore their bold and beautiful self. Lux Magical Spell offers a luxurious and unprecedented shower experience with its exquisite fragrance. And you know what? Lux Magical Spell has a long lasting fine fragrance that can lasts for up to 8 hours!

I’ve been invited as one of the bloggers to the launch of Lux 8 Hours Bold and Beautiful Campaign.

Lux Magical Spell promised to offer 8 hours of long-lasting fragrance throughout the day and evoking self-confidence to make one feels bold and beautiful. With the long lasting scent, Lux wants to inspire us women to discover our bold side and step out of our comfort zone – especially with trying new things.

I remembered trying several range of Lux body washes and I still love using it!

During the 8 hours Bold and Beautiful campaign, Lux had a fragrance sensory experience workshop, which allowed us to test for ourselves on the long lasting fine fragrance of Lux Magical Spell that can lasts for up to 8 hours! We began the day with a product demonstration in just 3 simple steps.

Step One: Lux
Wet the loofah in the shower and then pour just a little Lux Magical Spell on the loofah.

Step Two: Loofah
Gently massage the loofah to work into a rich, luxurious lather and enjoy the intense and alluring fragrance of Lux Magical Spell.

Step Three: Lather

Massage all over your body to let the luxurious lather and its enchanting fragrance embrace your skin and senses!

Juliana Evans, Malaysia superstar actress, model as well as television host was there to experience Lux Magical Spell and join us for the Bold and Beautiful Makeover campaign.

In the evening, we were joined by fashion stylist Min Luna for a Bold & Beautiful makeover. It was meant for us to try a new bold and beautiful look that we have never experienced or done before. Well, when you have the scent of Lux Magical Spell that lingers on your body for up to 8 hours, you’re bound to smell good and feel confident to embrace new things, right? Are you ready to see the outcome of the makeover? Keep reading!

So Juliana Evans was part of the team to give us, 8 bloggers a makeover, and transform us to a Bold and Beautiful woman.  Can you spot my serious face? I was actually nervous at the same time excited about the makeover!

During the makeover, Juliana Evans said I should go for bold and summer colours such as yellow and pink. The fashion stylist advised me to try more bold outfits as I have fair skin.

For the makeover event, Lux partnered with ZALORA, Asia’s leading online fashion destination and SUB International School of Beauty and Make-up for a special makeover and transformation experience for us.

Also, we were not allowed to see ourselves till the makeover was complete. How challenging was that! No mirror, no cellphone!

So what do I look like after makeover?

I am more excited than you guys!


Wow, I am surprised that I looked different from usual! It made me more stand out in the crowd with the pop colours of makeup and outfit! I used to wear monotone outfits and I guess I should try more bold colours on my outfit as well as makeup!

Thank you Zalora for dressing me up and SUB International School of Beauty and Make-up for the makeup and hairdo, bravo!

Lux Magical Spell is my new favorite now! 8 hours of long-lasting fragrance just by having an indulgent and luxurious shower experience, empowering us to be more adventurous in doing things and choosing colours confidently. This is what Bold and Beautiful is, isn’t it?

Lux Magical Spell is available at all hypermarkets, supermarkets, pharmacies and trade outlets, priced at RM17.90 (950ml) and RM6.00 (220ml), while refill pack is RM8.90 (600ml).

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